Tell us a little about yourself and your creative business.
Coco & James was created after our daughter, Kate, was born. We couldn't find the right wall prints for her nursery, so we decided to design them ourselves. Voila, a business is born! My husband and I design the prints together, always looking for inspiration all around us for new ideas. He's the really pro in graphic design, so I leave the technical aspects to him but I'm very opinionated about our designs and our approach to nursery art. My husband also works a full-time job in business strategy and I work part-time as a family nurse practitioner. We are busy!
Where do you get your inspiration?
We love taking colors from nature and turning up the volume. We also take inspiration from media, movies, books . . . we love art, culture, cinema, theater, so all of that plays into our designs. Inspiration is everywhere, and we often complain that we have too many ideas and not enough time!
What has been your biggest successful moment so far?
Our biggest success so far was hitting the milestone of selling at least one print per day. That was a big moment for our little shop, and now it's really taking off!
What challenges do you face selling online?
Selling online can be challenging because people can't meet you, see your passion for your work, or see how eager we are to share our work with others! We love doing custom work and designs to give someone just the right, special thing for their home. We try hard to express our personalities online, but this can be difficult.
What advice would you give someone just starting out on Etsy?
For someone just starting Etsy, I would say you need to understand some basics about SEO (search engine optimization), as well as being prepared to spend a lot of time working on your business. Join Etsy teams, and be involved in the Etsy community. It's time consuming, but hugely rewarding!
Thanks Jennifer for sharing your story and your beautiful nursery prints with us. Want to see more of Coco and James?
Next week we'll select another Etsy artist to spotlight. If you are interested please contact Zoica or myself via Etsy convo.
Thanks for stopping by...
Until next time,
No comments:
Post a Comment